On The Radar × Hoop Culture

Official 2026 Apparel & Uniform Collaboration

This partnership brings together one of the most respected grassroots basketball platforms with an authentic, player-driven apparel brand that has been in the game for over 16 years.

Together, OTR and Hoop Culture will provide custom uniforms, premium apparel, and team store solutions designed specifically for OTR programs and athletes.

Teams competing on the On The Radar Hoops Circuit will directly benefit from this partnership, as OTR Circuit champions will receive free, custom apparel from Hoop Culture.

“This partnership aligns us with one of the top apparel companies in the country,” said Shun Williams, founder of On The Radar Hoops. “It creates a meaningful opportunity for teams on our platform to receive high quality products from people who truly care about the game. On The Radar Hoops is committed to providing opportunities both on and off the court, and this partnership is another step in that direction.”

About On The Radar Hoops

Founded in 2010, OnTheRadarHoops.com has quickly emerged as the premier one-stop shop for boys grassroots basketball exposure. Our team spends days and nights in the gym always looking out for the next player to feature in an article or invite to a showcase. Our Calendar of Events gives you an in-depth rundown of upcoming exposure opportunities inside the OnTheRadarHoops umbrella. It’s a time for players to be seen by our report team as well as numerous college coaches. The On the Radar Hoops, Inc. staff has provided grassroots exposure for high school athletes to college coaches at NCAA Division I, II, III, and NAIA schools. Our showcases and tournaments are all used to provide players with top-level 

exposure and/or instruction.

About Hoop Culture

Founded in 2010, Hoop Culture is a globally recognized grassroots basketball brand built by players, for players. Known for premium quality, bold design, and deep roots in the basketball community, Hoop Culture serves teams and athletes across 85+ countries, from youth programs to elite-level competition.

What OTR Teams Receive

Custom apparel solutions built for performance, identity, and team pride.

Available Package Options Include:

• Single-Sided Uniform Sets

• Reversible Uniforms

• Shooting Shirts

• Backpacks

• Warm-Ups / Jump Suits

• Practice Jersey and sets 

• Coaches Apparel

• Custom Team Stores

• And more…

Custom Team Packages

OTR teams can request customized apparel packages tailored to their specific needs, budget, and season goals.

Included with Select Packages:

• Free uniform & apparel designs

• Sample options (when available)

• Dedicated support from the Hoop Culture team

• Seamless ordering through team stores

Built for the Grassroots Game

This collaboration is rooted in a shared mission:

To elevate grassroots basketball through quality, creativity, and authenticity—on and off the court.

Shun Williams

Founder and CEO

On The Radar Hoops

Mike Brown

President

Hoop Culture

HoopCulture.com

@HoopCulture